The Federal Trade Commission (FTC) has published a new guide for app developers on how to market their products legally. This guide provides mobile app developers basic information regarding how they collect, use, and disclose information from users. The title of the guide, “Marketing Your Mobile App: Get it Right from the Start,” discusses the importance of truthful advertising and privacy considerations.
With the increased development of mobile applications, or mobile apps, mobile app developers should be cognizant of the requirements. While they do not differ much from the requirements of website owners and those that utilize social media, an internet lawyer can help walk the mobile app developer through the critical provisions necessary. Just like website agreements are critical to any website, mobile app agreements, sometimes known as end-user license agreements, should consider these new directives from the FTC. Privacy policies and terms of use agreements are equally applicable to mobile apps and should be drafted by internet attorneys and made available to users who download and use any type of app.
If you have questions regarding the legalities associated with mobile app development, require terms of use or a privacy policy for you mobile app, or general questions related to internet law, you should contact the attorneys are Traverse Legal.
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