The internet is still the Wild, Wild West, and it's so easy for people to post information, to upload information, to review, to comment that there are a lot of things that happen on the internet that are very difficult to trace. That is to say, to find out who did it and so if it is something that is a defamatory comment that someone has posted about you.
You're trying to figure out who said it, or someone has stolen your copyright protected material and engaged in copyright infringement by posting that copyright protected material on their website or some other website. Then you have to find out who they are.
The same issue can arise in the trademark infringement context, where people are using your trademark. But they've registered a domain name which incorporates your trademark, and they're using a privacy or proxy service to hide their identity.
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