|Three Sergeants Brewing Company is owned and operated by three former military veterans. The founders always appreciated home brewing. Along the way they decided to brew their own formulas, brand them with a Military theme and take it to the marketplace. It’s called Sergeants American Ale. Traverse Legal assisted with all aspects of business start-up and trademark protection. Listen To The Interview Here.
|"My favorite thing about working with Traverse Legal's attorneys and staff is the ease with which we can get through a complex issue, like trademark protection... "|
|"So, everything they said they were going to do ... you knew what you were being charged for and everything was laid out right in front of you ... we know exactly what we’re being charged up front."|
|"I refer colleagues and friends to Traverse Legal."|
ANNOUNCER: This spotlight is brought to you by Traverse Legal a high-tech law firm providing international representation in business technology, intellectual property, and complex litigation matters. You can contact Traverse Legal through its website at www.traverselegal.com. Welcome to Traverse Legal Radio. Now here’s your host Damien Allen.
DAMIEN ALLEN: Good morning and welcome to Traverse Legal Radio. My name is Damien Allen and today we have with us in the studio via the telephone Dave Page of Three Sergeants Brewing in Traverse City, Michigan. Good morning and welcome to the program Dave.
DAVE PAGE: Thank you Damien.
DAMIEN: So why don’t you tell us a little about Three Sergeants Brewing?
DAVE: Three Sergeants Brewing Company is owned and operated by three former military veterans; myself, my two partners Todd and Jeff. We’ve always appreciated home brewing. We had a guy in our unit that was a home brewer years ago and after a training cycle we, like most people would after a hard day of work, we would enjoy one his home brews. Along the way we started naming it for our own use within the unit decided as a customary thing to do and eventually this name took on a real life product now it’s in the marketplace. It’s called Sergeants American Ale. And that’s where we met Traverse Legal.
DAMIEN: What type of legal issues were you facing when you met Traverse Legal?
DAVE: The first thing we had to understand is how to legally incorporate a company. We’re three retired sergeants so, we hadn’t founded any kind of private enterprise of this kind of undertaking. So we had to meet with Enrico and talk about those issues, understand what minimum documents were required to exist as a legal entity in the state of Michigan. And after that we had to figure out our trademark protections. We named this a beer that we conceived of. We have to give it a name and we have to have it protected and that is something he helped us with right from the start.
DAMIEN: How did you learn about Traverse Legal PLC?
DAVE: I happened to, was working for Raymond Minervini at building 50 on the renovation and Enrico was a tenant there. So, that’s how I met their office and their business and they were a small business starting up at the same time that that project began.
DAMIEN: What was your favorite thing about working with Traverse Legal PLC?
DAVE: I think the ease with which we can prospect through a complex issue, like trademark protection. Because we can meet and conduct an interview and get a familiarity for what they’re teaching us basically and then we can go online and follow up and see the notes from that meeting and know exactly what we’re being charged. And also, know what the concept of our discussion was.
DAMIEN: So what did you think about their flat fee billing and, of course we just mentioned, the defined deliverables and the ease of use of the extranet?
DAVE: Well, that was unique because we could track our invoicing. We could do it from a Blackberry or we could do it from our studio, our home office. So, without having to have a document and sort through a file we could, with just a couple click of the mouse, there it is.
DAMIEN: So, everything they said they were going to do you knew what you were being charged for and everything was laid out right in front of you?
DAVE: Yeah. If I had any questions click on the clients and say, ‘Hey. I’m confused about this issue. Can you clarify?’
DAMIEN: Would you refer Traverse Legal PLC to one of your colleagues or somebody that you’re in business with or a friend?
DAVE: Yes I would. In fact I do have other business associates that are clients of Traverse Legal.
DAMIEN: Indeed. We thank you very much for this fine testimonial for Traverse Legal PLC, Dave.
DAVE: Thank you.
DAMIEN: We’ve been speaking to Dave Page with Three Sergeants Brewing in Traverse City, Michigan. You are listening to Traverse Legal Radio. My name is Damien Allen. Everybody have a great afternoon. We’ll catch you next time.
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