ANNOUNCER: Today’s program is brought to you by Traverse Legal. A law firm specializing in internet law, domain disputes, and technology company representation. That’s Traverse Legal www.traverselegal.com. Welcome to the Vertio Talk Radio tech spotlight with your host Damien Allen.
DAMIEN ALLEN: Good afternoon and welcome to Traverse Legal Radio. My name is Damien Allen and today with us in the studio, via the telephone, we have Mr. Sean P. Kelly Chief Humanist of HUMAN. Welcome to the program Sean.
SEAN KELLY: Thank you Damien. I really appreciate it. It’s good to be on.
DAMIEN: Why don’t you tell us a little bit about HUMAN and what you do?
SEAN: HUMAN which stands for Helping Unite Man and Nutrition. Is, simply put, a healthy vending company. We manufacture and create our own innovative state of the art vending machines, stock these with healthy products, and place them across the country.
DAMIEN: That sounds like a very interesting little business. In general, what kind of matters did you have Traverse Legal help you with?
SEAN: Thus far Traverse Legal has primarily helped us with our various trademark applications, trademark assistance, filings, and actually achieving the official Federal registration of trademarks.
DAMIEN: Had you have the chance to use other legal services or other law firms before?
SEAN: Yes we have. We’ve used several law firms, me and my businesses, even though HUMAN is my main business. I own another business and also have founded other businesses in the past. So, yeah I’ve used quite a few different law firms.
DAMIEN: So what did you find that was different with Traverse Legal?
SEAN: More than anything, I think it’s the hands on services and it’s that Brian and Enrico who I have primarily been dealing with since day one over there. I’ve never really known if they were kind of better friends or lawyers. I didn’t know which one they were. Were they more of a lawyer or more of a friend? I think they’ve always been looking out for us and always providing us with great advice all around. The thing that I like about Brian in particular, I’ve primarily been working with Brian Hall, is that, Brian, he is constantly advising us in terms of what is best for our business, not what’s best for Traverse Legal, and their legal fees. And that’s something that’s great. I mean, just yesterday I actually sent him an e-mail regarding the registration of a trademark of another business and he got back to me and he said, ‘Sean, I understand where you would like to trademark this slogan, but I see three main trouble areas for you. Here’s one. Here’s two. Here’s three.’ This is something that probably took Brian 15, 20 minutes maybe more to look up, he provided that feedback and he was basically providing this evidence and research that was not in support of me getting a trademark, in which, he would have been paid a trademark fee. And so, that’s something that I really appreciate with Traverse Legal and that’s why we have such a high level of trust and such a high rating and recommend them so highly, because I always feel like they’re looking out for us.
DAMIEN: What did you think of the billing model, the extranet, and the define deliverable approach?
SEAN: Well, it’s simple, especially as a previous owner and entrepreneur in online space and somebody who is very active in the web 2.0 world, I appreciate it. There’s relatively no paperwork, unless one of our trademarks gets filed and that’s usually from the Federal Government or the USPTO office. It’s easy. It’s simple. I think it takes a little while to get used to and that’s only because most law firms and IP firms seem to love paperwork, but at the end of the day it works best for everybody. Everything’s fully tracked and it’s always really easy to go back and see exactly what’s happening, what has happened, and what still needs to be done.
DAMIEN: Would you say that you got a good return on your legal investment by using Traverse Legal?
SEAN: That’s without a question. Traverse Legal not only, I think, have they provided me, my company, and my employees and partners with the best service, but they have actually always been able to work with us regardless of what level of funding or what we could spend. They always found a way to work with us and even when we have paid them their full billing rate it’s been more than worth it. That’s for sure.
DAMIEN: So you’d feel safe in recommending Traverse Legal to your friends, co-workers, and associates?
SEAN: I already do! I’m trying to get them more business out here in Los Angeles. I already do, do that. I was actually, just recently, at the Online Media and Advertising, OMA, tradeshow last week, it’s kind of like additional fineage online advertising organization. I was at the tradeshow here at the Renaissance Hotel in Los Angeles, because our healthy vending machines actually have digital LCDs on the front of them that display advertisements, health education information, purchasing advice, so we were there learning a little bit more about the industry, meeting contacts, and quite a feel people in that space had questions regarding what we were doing for IP, if we had any advice, or if we had any recommendations and we gave Traverse Legal’s name and contact information out. So, we’re already doing it.
DAMIEN: Well great deal. We’d like to thank you very much for joining us on the program today, Sean.
SEAN: No problem. Hey, like I said anything I can do to support Traverse Legal I’m more than happy to do it, because they, again since say one, have been in full support of us and it’s a great synergistic partnership.
DAMIEN: We’ve been speaking with Sean P. Kelly Chief Humanist of HUMAN, Helping Unite Man and Nutrition. I’m Damien Allen in the studio. Have a great afternoon.