Matt Myers and his brother Keegan co-own one of the largest Kiteboarding Schools around, Broneah, with operations in Traverse City, Patagonian and Puerto Rico. They also co-founded M22, LLC, one of the most successful apparel companies in Northern Michigan which also co-brands wine, coffee and other products. Traverse Legal helped create and manages 's trademark protection and monitoring program.which has resulted in enforecement actions and representation before the United States Trademark Trial & Appeal Board. Listen To The Interview Here. | |
Matt Myers, Co-Owner M22, LLC 7 Broneah, Inc. | Well, first off, Enrico is probably one of the cooler guys you’ll ever meet. So, just dealing with him on a personal basis is great. And then, he’s so straight forward ... He’s just a real guy and he explains things to you in a way you understand ... " |
"It’s a paperless office which makes it just very nice... It’s super organized. There’s no delay in response, so, you’re not waiting for a letter in the mail or anything. Everything is instantaneous. You can update him with info that you get in a split second. " | |
"[My favorite part about Traverse Legal is that] the protection we get for our trademarks. The confidence in knowing that Enrico is just on his game. All those guys, Brian, everybody there, they’re just on it and they’re up to date. They’re super knowledgeable, so we feel really protected in what we paid for." |
ANNOUNCER: This VTalk Radio spotlight is brought to you by Traverse Legal a high-tech law firm providing international representation in business technology, trademark, patent, copyright, intellectual property, and complex litigation matters. You can contact Traverse Legal through its website at www.traverselegal.com. Welcome to Traverse Legal Radio. Now here’s your host Damien Allen.
DAMIEN: Good afternoon and welcome to Traverse Legal Radio. My name is Damien Allen and today with me via phone we have Matt Myers on the phone. How you doing Matt?
MATT: Doing great Damien.
DAMIEN: Good deal. So, tell us a little bit about your business.
MATT: We run the M22 business based out of Traverse City. Maybe you’ve seen it around, the M22 symbol on the shirts and whatnot.
DAMIEN: Indeed. Well in general we’re talking about Traverse Legal today. In general what kind of matters do Traverse Legal help you with?
MATT: Enrico actually came to us in the beginning. He was a kite boarding customer of ours. We teach kite boarding, also. And he saw we were starting this M22 business and he let us know that he specializes in trademarks and whatnot and was interested in trying to help us to tackle our M22 trademark.
DAMIEN: Had you had a chance to use legal services from other law firms before?
MATT: Yes, we have.
DAMIEN: What did you find that was different with Traverse Legal?
MATT: Well, first off, Enrico is probably one of the cooler guys you’ll ever meet. So, just dealing with him on a personal basis is great. And then, he’s so straight forward and like real, you know. There’s no suits and like goofiness. He’s just a real guy and he explains things to you in a way you understand and he does everything on the computer with e-mails and the way he documents things. It’s a paperless office which makes it just very nice.
DAMIEN: What did you think of their billing model and the extranet and the fine deliverable approach?
MATT: We thought it was pretty nice. It’s super organized. There’s no delay in response, so, you’re not waiting for a letter in the mail or anything. Everything is instantaneous. You can update him with info that you get in a split second. So, there’s no time delays and everything’s just done at the pace it needs to be done. Which makes it really good and clean.
DAMIEN: Did you feel that you got a good return on your legal investment?
MATT: Yeah, for sure. I mean, for us its well worth what Enrico does for us. I definitely feel perfectly confident giving him what we do.
DAMIEN: What was your favorite thing about working with Traverse Legal?
MATT: The protection we get. The confidence in knowing that Enrico is just on his game. All those guys, Brian, everybody there, they’re just on it and they’re up to date. They’re super knowledgeable, so we feel really protected in what we paid for.
DAMIEN: Well, I’d like to thank you for spending time with us today on the phone. We’ve been speaking with Matt Myers and the folks of M22. They’re down relaxing in Puerto Rico at the moment. But, we’re sitting here in the studio in Traverse City and you are listening to Traverse Legal Radio. I am Damien Allen. Have a great afternoon.
Disclaimer: Each case is different. Prior results should NOT create an expectation about results in your case. We do provide deliverables, however, which are guaranteed in each instance. Your retention agreement will provide the details concerning the terms of your engagement of Traverse Legal.
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