Since when did lawyers and law firms become exempt from the laws which govern other service industries?
The [non]billable hour points to an interesting article by Mark Merenda about the movement towards customer service in providing legal services. He correctly notes:
The fact is, even if you are very, very good at what you do, that circumstance will not set you apart from, or above, your competitors. Most of them are pretty good, too. And moreover, your clients are not really capable of distinguishing between an A-plus or a C-plus attorney or financial advisor. They aren't qualified.
But every one of your clients considers him- or herself to be an expert on customer service. They know when they are being ignored, or treated rudely. They know when someone doesn't return a phone call, or keeps them waiting 20 minutes past the appointed time. They understand when your office looks like a pigsty and your staff is condescending and your phone answering system is a nightmare.
At Traverse Legal, we put the 'service' back in legal services. We offer leading edge communication technology and collaboration tools at our cost. And don't be afraid to call us. We don't charge for most phone calls with our clients because we like to know what is going on with you. We have removed the traditional barriers which law firms have raised to customer service. Traverse Legal is focused on providing you with the customer service which you deserve.
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