Trademark Attorney, Lawyer: Trademark Registration & Trademark Infringement

Trademark a Logo to Protect Your Logo Design from Trademark Infringement

Welcome to Trademark Law Radio, a top web resource on issues of trademark infringement, trademark licensing, trademark protection, and trademark registration.

Clients often ask how to trademark a logo and how a logo trademark is different from other types of trademark registration.  In this trademark law interview, Internet Law and Trademark Attorney Enrico Schaefer talks about the importance of having a solid logo design and incorporate it into your brand protection.  Trademark registration is always important, but registering your logo as a trademark is too often overlooked by small business and large business interests alike. 

Play: Trademark a Logo to Protect Your Logo Design from Trademark Infringement
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With: Enrico Schaefer

Sponsored by: Traverse Trademark Law

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“Why should I trademark my logo?”  Quick Tips:

How to Trademark a Logo, Image or Design

Welcome to Trademark Law Radio, a top web resource on issues of trademark infringement, trademark licensing, trademark protection, and trademark registration.

This is Brian Hall, a trademark attorney with Traverse Legal, PLC, a trademark law firm specializing in representation of trademark owners throughout the world.  Today, will be answering the question of how to trademark a logo, image or design.

When looking to acquire trademark registration for a logo, image or design, much of the same steps are followed as when you’re trying to acquire a trademark registration for a word or phrase.  You first need to do a trademark availability assessment, sometimes known as a trademark clearance.  This allows a trademark attorney to go out and see what has been registered and/or filed with the United States Patent and Trademark Office (USPTO).  This is critically important in order to make sure that the logo, design or image that you are looking to register has not already been registered.   And it’s important to recognize that it’s not only an exact replication that hasn’t been registered or applied for, but also something that is confusingly similar, which is the test for trademark infringement.  Just as you can search for words to make sure that those haven’t been registered, there is a design manual that allows you to search for designs, images and logos to ensure that what you are applying for will entitle you to protection as a registered trademark.

How To Trademark A Logo | Tips from Trademark Attorney Brian Hall

Did you ever wonder how to trademark a logo?  In this episode of Trademark Law Radio, Trademark Attorney Brian A. Hall discusses trademarking a logo or stylized design. This show is sponsored by Traverse Trademark Law, internet law attorneys specializing in trademark registration, trademark infringement, trademark protection and trademark monitoring.

"How to Trademark My Logo" Quick-Tips:

1. A logo is a graphic or design used to promote public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or  word mark).
2. In order to trademark a logo, you need to create a graphic or design and associate it with your product or services.Teh best way to protect agasint logo trademark infringement is to get registered.
3. You need a trademark lawyer to help you fill in the trademark registration forms and knows how to trademark a logo correctly the first time it is filed. To TM a logo or design, you need expert help.  And the cost is well worth the return on investment.

Play: Trademark Attorney Discusses How to Trademark a Logo
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With: Brian A. Hall

Sponsored by: Traverse Trademark Law

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Attorney Brian A. Hall: Considering registering a trade mark for your logo? Ownership of a trademark registration for a character mark, or the words and letters themselves, is a great start.  But, in order to increase the overall protection of your intellectual property, as well as the underlying value of that trademark, it is important to consider additional trademark registrations. The obvious next step is to register the logo which displays on your signage or web site.  The United States Patent and Trademark Office allows for these types of registrations.

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