So you want to know how to trademark a name, logo, or slogan? It's a great question. Something in the back of your mind tells you these brand names are becoming increasingly important in the internet age. You see other companies building value around their brand names, logos, and slogans. You're wondering whether something more is required than simply doing business under your brand or name. Understanding how to trademark a name is something that trademark attorneys spend entire careers understanding. While the paperwork at the US Patent and Trademark Office (uspto.gov) website simply contains dozens of fields of data to fill in, understanding how to fill in the trademark forms at the trademark office is where expertise and experience comes in handy.
There are a lot of companies out there that will provide you with cheap trademark registration services. Essentially, they replicate the forms that are already available for free at www.uspto.gov. They are self-help trademark registration forms. That means you simply fill them in yourselves. If you were going to do that, why wouldn't you just go to US Patent and Trademark Office website yourself?
Understanding how to fill in date fields is different from understanding how to correctly file an application for trademark registration. If you cannot afford a trademark attorney, that's one thing. However the cost of filing a trademark registration is pretty inexpensive. The return on investment having an attorney who knows what they're doing, filing your mark is typically significant. Why not have a trademark attorney, who is prepared and has filed hundreds or thousands of US Patent and Trademark Office trademark applications, help you fill out the form?
A good trademark attorney will understand how to trademark a name, logo, or slogan much better than you. I would encourage you to speak to a trademark lawyer today before trying to fill out the trademark application form yourself. You'll be surprised how inexpensive trademark registration can be, and what a tremendous benefit it can be to your company. Having a trademark registration for your company name, brand or slogan in today's online world is critical.