Trademark registration is an important part of brand protection, but hiring the best trademark registration attorney you can find is only part of the equation. Your trademark and brand value is determined by numerous factors. Of critical importance is the notion of trademark goodwill; how customers feel about your trademark protected brand.
As reported in a recent customer satisfaction survey, Netflix took a huge step backward last year in terms of trademark, brand and goodwill value. Customer satisfaction is a large component of trademark value, breeding customer loyalty and word-of-mouth endorsements and recommendations. When Netflix tried to raise its prices and split its DVD and video streaming services apart from each other, customers revolted. Not only does that lead to loss in immediate revenue, it also decreases the value of your trademark-protected brand.
For more information about how customer satisfaction, brand protection and trademark registration work in combination with each other, you can read more about the 2011 winners and losers in customer satisfaction by reading, “Netflix Customer Satisfaction Tanked In 2011, ForSee Survey Finds”.