Trademark Attorney, Lawyer: Trademark Registration & Trademark Infringement: Protection of Descriptive Trademarks Requires Proof of Secondary Meaning or Acquired Distinctiveness

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Wednesday, 28 October 2009


A distinctive trademark is important if you want to be in a position to protect your trademark rights from infringers. There is a lot of debate about what is a distinctive trade mark? Courts do not always agree. Lawyers do not always agree. Inherent distinctiveness is better when you are picking a brand name.

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