Trademark Registration Update: We just finished a very interesting presentation titled "Trademarks in Virtual Worlds."
Explore the challenges facing brand owners in virtual worlds like Second Life, where real world trademarks and other intellectual property are regularly used - both with and without authorization. The panel will address trademark and other fascinating issues affecting businesses that arise in virtual world environments. Whether or not you own an avatar, this session on trademark infringement and trademark registration will be of interest.
- Sheldon Burshtein, Blake, Cassels & Graydon LLP (Canada)
- David Naylor, Field Fisher Waterhouse (United Kingdom)
- Marty Roberts, Linden Lab (United States)
Virtual worlds are a growing segment of the internet market, where avatars who look like real people navigate a world which mimics real life. Products and services are sold to the tune of $2 Billion Dollars just in 'in-world- transactions.' What happens when avatars resemble famous celebrities, products sold are not authorized by the trademark holder, avatar names infringe trademark rights, performances violate copyrights, defamation in a virtual worlds and a host of other IP issue? Find out below when we post video and commentary from the conference.
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