Traverse Legal's Trademark Attorney Brian A. Hall discusses how to trademark and several benefits of obtaining federal trademark registration in his article titled "Five Common Situations Where You Would Want a Federal Trademark Registration,” wherein he discusses the following top five situations where a federal trademark registration is helpful.
- Unauthorized Domain Name Registration and/or Use;
- Unlawful Online Keyword Advertising;
- Prohibited Use on an Auction Website;
- Unauthorized Use on a Website and
- Sale or Licensing Opportunity