Facebook Trademark Infringement Update:
Trademark infringement on Facebook and Twitter continue to grow as problems for trademark owners. Companies who fail to get on the social media juggernaut are now realizing that their company name, brand name or slogan may already have been registered by another Facebook user. In some instances, the registration of your company name, brand or slogan by a third party may qualify as trademark infringement. As with all other trademark infringement claims, you need to prove that an average consumer would likely be confused as to source and origin of the goods and services being offered on the Facebook page. In too many instances, the person who registered your trademark as a Facebook page intended to divert your traffic with full knowledge of your trade mark.
There are options short of filing a lawsuit or claim for trademark infringement as a result of a Facebook page name registration. The first step is typically a trademark infringement threat letter to the person controlling the infringing Facebook account. Contact an internet law attorney to learn more about your options and the fees and costs involved in protecting your valuable trademark rights on social media sites such as Facebook and Twitter.