Cybersquatting & Domain Dispute Lawyer Attorney Law Firm - New CADNA Study Says ICANN'S New gTLD Launch Will Cost Businesses Over $746 Million

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This is a flawed assumption because you are not including revenues in the equation. How much will it generate for businesses?


I think you are very mistaken and your numbers do not add up nor have any economic value if you do not add the revenue component in the equation.

For example, Canon launches .canon. I am sure they will be making revenues. This will apply to all brands that will decide to do a gTLD. The challenge you will have is how to attribute revenues to a ... See MoregTLD or a .com. You won't be able to be 100% exact. The numbers computed will never be 100% accurate.

But since you are talking about business overall, let us talk about the businesses that will launch new gTLDs. Do you think those will run at no revenues? When .music launches I will be making revenues. I am a business as well. This will apply to all the applicants as well.

I think the statement is not entirely true because what you meant was costs for Fortune 1000 companies and were not referring to business overall. Do you think the market departments of big brands are incompetent and they can not make new gTLDs work work in their favor? These companies hire the best talent and will find ways to monetize.

Even if you take your number and divide it by 1000 Fortune companies, the number is less than a million dollars per company. In other words, this is pocket change. I am sure Canon for example can make up for $1 million through its use of its gTLD brand name. Unless you believe using a gTLD .brand will result in zero revenues, which economically speaking is incomprehensible and makes no sense to assume.

What are the arguments against this? I would love to hear them. Present your hypothesis to an economist and a finance professional and they will tear it apart, especially if you assume zero revenues and all costs.

They can look back almost a decade and say that it was part of their ‘m-o’ ultimately to try to open up the internet and open up the domain space and they thought at that time that it was a logical way to do that by expanding the number of extensions out there

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