On Saturday, June 13, 2009, at 12:00 a.m. EDT, Facebook will allow users to create their own URLs for their profiles. It is extremely important for those who have Facebook pages for their organizations/businesses to register their trademarked name. Domain Name Wire stressed the rules Facebook will be using to prevent domain squatting from happening. First, you can never transfer your profile. Second, there is a trademark policy enforced on Facebook. Lastly, anyone creating an account after announcement of username availability will not be able to select a username initially. Once you have your username accepted, this will make it easier to advertise on your business card and in emails.