Defending yourself against a defamation lawsuit when you are a content publisher typically involves a defense of Section 230 Immunity under the Communications Decency Act (CDA). In the case Parisi v. Sinclair, 2011 WL 1206193 (D.C. D.C. March 31, 2011), Amazon and other book publishers were able to successfully file a motion to dismiss against the plaintiff, dismissing the internet defamation-based claims under Section 203 of the CDA, and the remaining claims (offline book sales) because they did not act with the required malice. You can check out the rest of Eric Goldman's analysis of the case in his post, "Online Booksellers Get 47 USC 230 Immunity for Publisher-Supplied Marketing Collateral--Parisi v. Sinclair."
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