Your terms of service are your business model:
Too many lawyers try and draft terms of service (TOS) or terms of use (TOU) to protect the website operator to the extremes. Drafting contract terms which overly-protect the website owner can have consequences, however. Especially on issues related to privacy policies, consumers are becoming more aware of the clickwrap agreements they agree to. Perhaps the constant privacy concerns within the Facebook community are driving more consumer awareness about these issues.
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