Internet Law Attorney Alert: The deceptive advertising efforts of development representative for Belkin, Mike Bayard, may have subjected Belkin to liability for violation of the Federal Trade Commission’s (FTC) 16 CFR Part 255 Guides Concerning Use of Endorsements and Testimonials in Advertising. The FTC’s Part 255 operates to require any person ‘reviewing’ a product or service to openly disclose what sort of connection (if any) they have to the product or service being reviewed.
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