On August 26th, the Federal Trade Commission (FTC) released a statement to the public that the California marketing company, known as Reverb Communications, had settled charges that it had engaged in the practice of deceptive advertising.
It was originally alleged that the Reverb Communications employees were paid to author and post positive reviews of clients’ games featured in the Apple iTunes Store, from November 2008 to May 2009, without disclaiming that they were being paid to do so.
This settlement was first reported on NYTimes.com in the article, Charges Settled Over Fake Reviews on iTunes, where the reviews were described;
The reviews typically gave the games four or five stars and included comments like “Amazing new game” and “One of the best apps just got better.”
Unlike the FTC’s first investigation into abuse of its CFR Part 255 Guidelines, in this investigation into Reverb Communications and Tracie Snitker (acting as one of Reverb’s executives), the FTC determined that bringing charges against the marketing company was warranted due to violation of the CFR Part 255 Guidelines.