Internet Lawyers Specializing in Website Agreements, E-Commerce Contracts & Internet Law: FTC Issues New Endorsements Guidelines Under 16 CFR Part 255 - "Word of Mouth Marketing"

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October 06, 2009


I agree with your post, the blogger has a primary responsibility for disclosing that he received the video game system for free, the manufacturer has an obligation to advise the blogger at the time it provides the gaming system that he should make the disclosure in any positive reviews of the system.

Thank you for this article!

As a blogger/web developer, consumer, and (nonpracticing) lawyer, the revised Guides intrigue me.

It's good to know that there are experts out there who can answer compliance questions.

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