Protecting Your Brand in Cyberspace - West LegalEdcenter
The Internet can be a scary place for intellectual property. Online content creators and owners are susceptible to theft, counterfeiting, and worse at the hands of skilled pirates who know the ins and outs of technology and the law. Only businesses and attorneys with the knowledge to protect their trademarks, and their online content will be able to preserve the quality of their brand name and their revenue stream.
Protecting Your Brand in Cyberspace, presented by West Legalworks, will arm you and your clients with the tools necessary to engage in e-commerce without the worry of being robbed of your intellectual property. Whether you are new to the Web or have an established online presence, you cannot afford to miss this opportunity to learn proven techniques from Mark Schonfeld of Burns & Levinson, LLP, who will share his years of internet litigation experience against pirates and infringers.
Among the topics being covered:
- Examples of E-Commerce dangers
- Creating and protecting goodwill online
- Using trademark and anti-counterfeiting law on the Web
- Strategies for stopping internet infringers
- Where can you sue? Choose your strategic forum wisely
- How to monitor the use of your brand online
- Solutions to the internet piracy problem
Technorati Tags: e-commerce, brand, piracy
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