Traverse Legal is proud to sponsor the radio interview of Owen Frager, the Chief Innovation Officer of the Frager Creative Group (pdf) & author of the blog "The Frager Factor." Owen is a domain marketing legend, whose statue within the community is unparalleled.
Owen Frager is a marketing strategist who has made a career out of looking beyond the accepted ways of doing things, often with startling results. Owen's creative and innovative qualities enable him to envision and anticipate the future user needs.
His marketing concepts and programs have generated over $7 billion of shareholder value, rapidly advanced eight middle managers to CEO and led to the acquisition of four private companies by billion-dollar brands. These included an innovative strategy in a sensitive healthcare segment that combined personalized online marketing with community organization tie-ins to increase one pharmacy’s annual sales from $18 million to $600 million, directly resulting in its acquisition by CVS. Frager was previously a sales and marketing executive responsible for successful customer-focused communications strategies at technology leaders such as Océ, Citrix Systems and Alcatel.
Today, the worldwide outsourced Frager Creative team of award-winning writers, designers, filmmakers, interactive experts, presentation wizards and brand strategists helps entrepreneurs and corporate managers to define and open new markets, accelerate growth through innovation and, in some cases, fundamentally change industries.
ANNOUNCER: Welcome to VTalk Radio Tech Spotlight, with your host, John Bentley. This program is sponsored by Traverse Legal, PLC, a law firm specializing in internet law, domain disputes, and technology company representation at www.traverselegal.com.
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