Trademark Protected Brands are NOT registering defensively in gTLDs

A recent survey of over 1000 registered trademark brands owned by Fortune 100 companies show that Brands aren't defensively registering domain names as was originally predicted. Antony Van Couvering discusses the results of the survey in regards to defensive registration and cybersquatting with Damien Allen on today's program.

• Brands registered as trademarks prioritize where they are going to make defensive registrations

• In dot.com registration, 100% of these brands are registered trademarks. In dot.org, 75%, dot.biz is 65% and dot.travel only 10% were registered.

• In the new open TLDs since dot.biz and dot.info were introduced in 2001, the aggregate is only 29%. Both in brands and any cybersquatting.
•  Trademark registration is they most important thing you can do to protect your company name and brand on-line.

Announcer: Welcome to Trademark Law Radio sponsored by Traverse Trademark Law, internet lawyers specializing in Trademark Infringement, Trademark Licensing and Trademark Registration. Now, here’s your host, Damien Allen.

Damien Allen: Good afternoon and welcome to Trademark Law Radio. My name is Damien Allen and joining me today on the phone is Antony Van Couvering of Minds and Machines. Good afternoon, Antony. Welcome to the program.

 

Antony Van Couvering: Hi, Damien. How are you?