It surprises many domain name dispute lawyers that some domainers still purchase domains which are so trademark protected that is is hard to imagine how they might avoid an adverse UDRP transfer. Some domainers simply don't understand trademark law or the Uniform Domain Name Dispute Resolution Policy.
Toyota.Me Sell for 90K: Why Shouldn’t a Registry Be Liable for Profiting From the Sale of Trademark Infringing Domains?
The .ME registry just sold toyota.me for the whopping price of $90,025.
Not only is it the highest price ever paid for a .me it is agoing to be a litigation nightmare for the new owner.
It is hard to imagine how this registrant, assuming the registrant is not related to Toyota Motors, is going to avoid losing this domain and their $90,000 investment under the UDRP or ACPA litigation. While many words and names have multiple uses, some of which are non-infringing uses udner trademark law, Toyota is not one of them.