The following news story has been posted without confirmation. Even so, how long will it be before Google and Yahoo eliminate certain domains from its network in order to get click fraud under control. At the recent T.R.A.F.F.I.C Conference in Orlando, a Google executive made an appearance and warned domainers that Google was going ot be taking more aggressive action against click fraud. The suggestion is that some domainers create clicks, through software programs or human schemes, on the ads on their parked pages in order to fraudulently create adword revenue. Of course, advertisers using the Google adwords program are getting better at auditing click fraud and asking for refunds from Google.
Google Parking Changes Approaching « Is it me or is everyone else stupid?
From a reliable source Im told that Google has had enough of domain parking, though not all elements of it it seems. [the recent class action filing by Boston attorney Hal Levitte not being relevant at this point]. Google apparently have gotten fed up of policing their AFD program and are about to become proactive with a new domain parking algorithm.
This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that. The details on what percentage of parked domains this will negatively affect is sketchy at best, but you can bet your bottom dollar the numbers will be significant.
A follow up post reporting that "over 90% of the high earning parked domains (those earning above $1k per month) are typos of another site or of a TM holder’s site" and "Only 10% of the high earning parked domains are truly generic."
Technorati Tags: domain parking, google, click fraud