Many business people would be surprised to learn that there is something akin to a ‘securities” aftermarket for domain names. Investment groups are formed to pool money in order to buy a portfolio of domain names. Third parties are buying domain names with web content and income links. The geo domain market is teaching domainers and other market niches how development can generate additional ad revenue fees as a result of increased traffic. The domainers are starting to tacitly understand that higher quality content results in higher quality clicks from the advertiser’s point of view.