There is a lot of talk on domainer blogs about developing domains. With PPC revenue down and the tremendous amount of uncertainty surrounding parking pages, domainers are now developing their most valuable domains using a variety of techniques. One tremendous benefit which development can provide is rarely discussed. Most every one, two word and three word descriptive domain likely has trademark issues in one market or another. Parking these pages can result in serving up ad links for competitors of trademark holders in what would otherwise be a descriptive domain. For instance, the domain apple.com (which I am using only as an example) could serve up Google or Yahoo ads for a variety of different products and services including fruit, produce markets and related goods. However, the domain apple.com, could not serve up ads for computers or other technology items consistent with Macintosh’s trademark registration for “apple.” A failure to exclude technology products from the ads being served up on a parking page could result in a transfer of the domain to a trademark holder under the UDRP.
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