What Clients Are Saying About Traverse Legal Attorneys & Staff

Traverse Legal is not like traditional hourly billing law firms.  We share risk with our clients, tell clients what their legal fees will be and what they will receive from us up front and work towards defined goals within pre-approved budgets.  We are one of the most technologically advanced firms in the world, allowing us to be transparent to and collaborative with our clients. 

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Here is what some our clients have to say about working with Traverse Legal: 

Gb_photoGabrielle Blair, Co-Founder Kirtsy.com - "I called all three of the top three [law firms]... But, Traverse Legal got back the fastest and was by far the most helpful. I loved how they didn’t bill by the hour.  How I could get an exact price on what this project was going to cost...Read more & Listen to the interview here.

Chris BosioChris Bosio, VP of Administration, Fast Physical Therapy - "Where an attorney just tells you what you can’t do, Traverse Legal tells you what you can do and how to get it done....With the billing model there’s no surprises ... The extranet they use just make the entire process transparent and it’s a real collaborative effort"  Read more & Listen to the interview here.

Dale_photobioDale H. Campbell, CEO and President, Urban Diversions - "…when I first met Enrico I was extremely impressed... he will give a price so there is no hidden costs... On the professional side, I have never met with anybody more professional, more enlightening and knowledgeable. His whole firm has walked us through many phases of making our website what it is today… he has helped us with our trademarks and our patents and made us very secure in all our moves. And I am extremely grateful to the firm." Read more & listen to the interview here.

MattmeyersMatt Meyers, Co-Owner M22, LLC & Broneah, Inc. - "It’s a paperless office ... It’s super organized ... There’s no delay in response ... Enrico is probably one of the cooler guys you’ll ever meet.  So, just dealing with him on a personal basis is great.  And then, he’s so straight forward "  Read more & Listen to the interview here


SergeantsLabelDave Page,Owner, Three Sergeants Brewing Co.  - "My favorite thing about working with Traverse Legal's attorneys and staff is the ease with which we can get through a complex issue, like trademark protection. ... So, everything they said they were going to do ... you knew what you were being charged for and everything was laid out right in front of you ...  we know exactly what we’re being charged up front."   Read more & Listen to the interview here. 

SeanKelly026cSean Kelly,

Chief Humanist of HUMAN (Helping Unite Man and Nutrition) - "  ...they’ve always been looking out for us and always providing us with great advice all around...constantly advising us in terms of what is best for our business, not what’s best for Traverse Legal, and their legal fees... that’s why we have such a high level of trust and such a high rating and recommend them so highly, because I always feel like they’re looking out for us."   Read more & Listen to the interview here.

Chuck Brunet,  Radjet - "...deliverable not based on how many hours it takes them to do it, but based on providing what they promised to. That’s quite refreshing."  Read more & Listen to the interview here.

Ed Carmody, Prior Owner, Bullfrog Embroidery - "The best part about working with Traverse Legal is the people. Comparing Traverse Legal to other law firms is like comparing night to day...We’re very happy with their services and feel like it’s money well spent."  Read more & Listen to the interview here.

July 12, 2013

Where Should I Pursue International Trademark Registration?

Almost every single day we receive inquiries from clients and prospective clients alike asking where they should pursue international trademark registration. Typically, the trademark applicant has successfully registered in the United States with the United States Patent and Trademark Office and hopes to expand their trademark protection beyond the United States. While it is also possible that the entity has yet to secure any trademark registrations and is trying to identify where protection should be sought, the process for determining where to seek international trademark registration is typically the same.

First, the entity should identify its most critical business markets by geographic location. For example, if one is to sell products in the United States, Canada and the United Kingdom, a trademark attorney would recommend that they pursue international trademark registration in those three countries. Alternatively, an entity may determine that they are currently doing business in certain geographic locations but have hopes of expanding to other geographic locations. In those instances, it is important to identify a list of all geographic locations so that the next step may be completed.

The next step will allow a trademark attorney to identify whether the particular geographic location is a first to file or first to use country. A first to file country provides trademark rights to the first entity to file for and successfully register a trademark in that country. Whereas a first to use country, such as the United States, provides trademark rights to the first entity to make an actual use in interstate commerce. Understanding which countries follow which of these two rules is critically important in determining the next step in trademark registration.

Once the first two steps are completed, the trademark attorney can determine whether or not there may be ways to expedite the international trademark registrations. For example, if there are several European countries in which the entity is seeking protection, a community trademark may be a good solution. Moreover, if the applicant is already successfully registered in the United States with the United States Patent and Trademark Office, utilizing the Madrid protocol, the trademark attorney may recommend that various countries be applied for through the United States Patent and Trademark Office itself. Regardless, this step of the process is where total costs, which include filing fees, as well as the attorneys fees can be determined so that the entities seeking international trademark registration can budget accordingly.

Ultimately, understanding which trademarks you own, knowing where you currently do business by geographic location, understanding where you hope to do future business by geographic location, and setting an appropriate budget for international trademark registration will make the process proceed more efficiently. Utilizing a trademark attorney who has experience with international trademark registrations can only help.

June 01, 2010

Artist Uses Social Media To Fund Legal Defense

Reknown Artist John T. Unger found himself under legal attack after a copycat artist tried to usurp his copyright claim to his original work.  After mounting his defense, it became apparent that this was going to take more time and money then originally thought.  John turned to his peers and a growing audience of social media to send a message of hope to other artists who have had the same happen to them and to ask for resources to take the fight to the end.  He discusses some of the points of the case and its resolution with Damien Allen on today's program.

Announcer:  Today’s program is brought to you by the attorneys at Traverse Legal, PLC, a global law firm specializing in Internet law, Trademark infringement, Copyright Infringement, Cybersquatting, On-Line Defamation, Non-Compete & Trade Secret Law and Complex litigation.  If you have a legal matter arising on the web, Contact one of Traverse Legal’s internet lawyers today to learn how these innovative attorneys are changing the way law is practiced.  Welcome to Traverse Legal Radio.  Now here’s your host, Damien Allen.


Damien Allen: Good afternoon and welcome to Traverse Legal Radio.  My name is Damien Allen, and today I am on the phone with John T. Unger of John T. Unger Studios of Mancelona, Michigan.  John is an artist who makes artisanal firebowls.  Good afternoon and welcome to the program, John.

John T. Unger:  Hi, Damien. Glad to be here.

Damien Allen:  It’s a pleasure to have you today, sir.  Now, recently, you were involved in a case, a little piece of litigation, where a competitor decided to copy some of your designs for your artisanal firebowls and then sue you to make you stop using your own designs, basically run you into the ground, and, of course, he tried to do this in federal court.  I understand you had a kind of unique model for funding your defense.

Continue reading Artist Uses Social Media To Fund Legal Defense >>
June 12, 2009

Chuck Brunet Speaks about the Traverse City Law Firm Traverse Legal

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Radjet - "...we’ve found we’ve been able to get to a contract that we can actually sign and be happy that we signed. And not spend an excessive amount of money to get there..."
Listen To The Interview Here
Chuck Brunet
"...Whenever we have something that comes up...we want Traverse Legal’s help..."

"…We’ve worked with lots of different law firms over the last 25 years I’ve been in business and we’ve found it’s very aggravating to get a bill at the end of the month because you called your lawyer and talked to him for five minutes...None of that ever happens with Traverse Legal...."

"…We’re very happy with their services and feel like it’s money well spent...It’s always a really very fair value..."

ANNOUNCER: Today’s program is brought to you by Traverse Legal. A law firm specializing in internet law, domain disputes, and technology company representation. That’s Traverse Legal www.traverselegal.com. Welcome to the Vertio Talk Radio tech spotlight with your host Damien Allen.

DAMIEN ALLEN: Good morning and welcome to Traverse Legal Radio. Today on the phone with us we have Mr. Chuck Brunet. How you doing this morning Chuck?

Continue reading Chuck Brunet Speaks about the Traverse City Law Firm Traverse Legal >>
May 19, 2009

Ed Carmody Discusses What He Likes Best About Traverse Legal's Attorneys.

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Prior Owner, Bullfrog Embroidery - "The best part about working with Traverse Legal is the people. Comparing Traverse Legal to other law firms is like comparing night to day."
Listen To The Interview Here
Ed Carmody
"...When you get a bill it’s not like open up a credit card bill and you have no idea what it’s going to be. It’s a defined amount ahead of time. And if there is course of action that need to be taken in the middle of working on something they let you know and they let you know that there maybe additional costs.."

"…I feel with Traverse Legal I’m not afraid to pick up the phone and call the gentlemen I’ve dealt with there, Enrico and Mark. In regards to, I don’t feel I’m going to get billed a hundred dollars just to pick up the phone and talk to them..."

"…They’ve given me a whole new outlook on law. It’s hard to imagine that other law firms practice the way they practice and get away with what they do..."
Continue reading Ed Carmody Discusses What He Likes Best About Traverse Legal's Attorneys. >>
May 05, 2009

Dale Campbell discusses the benefits of using Traverse City Michigan Law Firm Traverse Legal PLC

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                                                Design Mark
Dale_photobio  
CEO AND PRESIDENT, DALE H. CAMPBELL
A twenty year veteran of the Casual Furniture Industry is a self motivated, aspiring entrepreneur that has lead sales organizations to a fifty percent increase in sales, while greatly enhancing customer satisfaction. Listen To The Interview Here
Dale H. Campbell, CEO and President, Urban Diversions. "...I am extremely grateful to the firm."

"…The amazing thing behind that is you can call him as many times as you want..."

"…  …when I first met Enrico I was extremely impressed...Enrico took care of all of the inhibitions right away..."


JOHN BENTLEY: Today we’re speaking with Dale Campbell owner of Urban Diversions fine furnishings, antiques, and architectural elements of Traverse City. So Dale, how has Traverse Legal helped your business?

DALE CAMPBELL: Well John I have to tell you, when I first met Enrico I was extremely impressed, because as you know when you speak to lawyers you really not sure of what it’s going to cost or where the actual path is going to go. Enrico took care of all of the inhibitions right away when he told me their fees are like a menu. If you want a certain project done he will give a price so there is no hidden cost. The amazing thing behind that is you can call him as many times as you want in between the project being finalized; which I just find absolutely amazing and very comforting. On the professional side I have never met with anybody more professional, more enlightening, and knowledgeable. His whole firm has walked us through many phases of making our website what it is today and he has helped us with our trademarks and our patents and made us very secure in all our moves. And I am extremely grateful to the firm.

April 10, 2009

Traverse City Attorneys Gaining Client Trust by Providing Excellent Representation and Advice.

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Image Mark
SeanKelly026c  
"The thing that I like about Brian in particular, I’ve primarily been working with Brian Hall, is that, Brian, he is constantly advising us in terms of what is best for our business, not what’s best for Traverse Legal, and their legal fees. And that’s something that’s great. I mean, just yesterday I actually sent him an e-mail regarding the registration of a trademark of another business and he got back to me and he said, ‘Sean, I understand where you would like to trademark this slogan, but I see three main trouble areas for you. Here’s one. Here’s two. Here’s three.’ This is something that probably took Brian 15, 20 minutes maybe more to look up, he provided that feedback and he was basically providing this evidence and research that was not in support of me getting a trademark, in which, he would have been paid a trademark fee. And so, that’s something that I really appreciate with Traverse Legal and that’s why we have such a high level of trust and such a high rating and recommend them so highly, because I always feel like they’re looking out for us.” Listen To The Interview Here.
Mr. Sean P. Kelly, Chief Humanist of HUMAN. "...they’ve always been looking out for us and always providing us with great advice all around..."

"…constantly advising us in terms of what is best for our business, not what’s best for Traverse Legal, and their legal fees..."

"… that’s why we have such a high level of trust and such a high rating and recommend them so highly, because I always feel like they’re looking out for us."

ANNOUNCER: Today’s program is brought to you by Traverse Legal. A law firm specializing in internet law, domain disputes, and technology company representation. That’s Traverse Legal www.traverselegal.com. Welcome to the Vertio Talk Radio tech spotlight with your host Damien Allen.

DAMIEN ALLEN: Good afternoon and welcome to Traverse Legal Radio. My name is Damien Allen and today with us in the studio, via the telephone, we have Mr. Sean P. Kelly Chief Humanist of HUMAN. Welcome to the program Sean.

Continue reading Traverse City Attorneys Gaining Client Trust by Providing Excellent Representation and Advice. >>
March 28, 2009

From Start-Up Through Trademark Protection: Traverse Legal's Lawyers Have You Covered

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SergeantsLabel  
Three Sergeants Brewing Company is owned and operated by three former military veterans.  The founders always appreciated home brewing.  Along the way they decided to brew their own formulas, brand them with a Military theme and take it to the marketplace.  It’s called Sergeants American Ale.  Traverse Legal assisted with all aspects of business start-up and trademark protection.  Listen To The Interview Here.
Dave Page, Co-Owner Three Sergeants
Brewing Co.
"My favorite thing about working with Traverse Legal's attorneys and staff is the ease with which we can get through a complex issue, like trademark protection... "

"So, everything they said they were going to do ... you knew what you were being charged for and everything was laid out right in front of you ...  we know exactly what we’re being charged up front."

"I refer colleagues and friends to Traverse Legal."


ANNOUNCER: This spotlight is brought to you by Traverse Legal a high-tech law firm providing international representation in business technology, intellectual property, and complex litigation matters.  You can contact one of Traverse Legal's website attorneys at www.traverselegal.com. Welcome to Traverse Legal Radio.  Now here’s your host Damien Allen.

DAMIEN ALLEN: Good morning and welcome to Traverse Legal Radio.  My name is Damien Allen and today we have with us in the studio via the telephone Dave Page of Three Sergeants Brewing in Traverse City, Michigan.  Good morning and welcome to the program Dave.

Continue reading From Start-Up Through Trademark Protection: Traverse Legal's Lawyers Have You Covered >>
March 24, 2009

Registering & Protecting Trademarks: Traverse Legal's Attorneys are Personable & Knowledgeable

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M22

 

Mattmeyers
Matt Myers and his brother Keegan co-own one of the largest Kiteboarding Schools around, Broneah, with operations in Traverse City, Patagonian and Puerto Rico.  They also co-founded M22, LLC, one of the most successful apparel companies in Northern Michigan which also co-brands wine, coffee and other products. Traverse Legal helped create and manages 's trademark protection and monitoring program.which has resulted in enforecement actions and representation before the United States Trademark Trial & Appeal Board. Listen To The Interview Here.
Matt Myers, Co-Owner M22, LLC 7 Broneah, Inc. Well, first off, Enrico is probably one of the cooler guys you’ll ever meet.  So, just dealing with him on a personal basis is great.  And then, he’s so straight forward ...  He’s just a real guy and he explains things to you in a way you understand ... "

"It’s a paperless office which makes it just very nice... It’s super organized.  There’s no delay in response, so, you’re not waiting for a letter in the mail or anything.  Everything is instantaneous.  You can update him with info that you get in a split second. "

"[My favorite part about Traverse Legal is that] the protection we get for our trademarks.  The confidence in knowing that Enrico is just on his game.  All those guys, Brian, everybody there, they’re just on it and they’re up to date.  They’re super knowledgeable, so we feel really protected in what we paid for."


ANNOUNCER: This VTalk Radio spotlight is brought to you by Traverse Legal a high-tech law firm providing international representation in business technology, trademark, patent, copyright, intellectual property, and complex litigation matters.  You can contact Traverse Legal through its website at www.traverselegal.com. Welcome to Traverse Legal Radio.  Now here’s your host Damien Allen.

DAMIEN: Good afternoon and welcome to Traverse Legal Radio.  My name is Damien Allen and today with me via phone we have Matt Myers on the phone.  How you doing Matt?

Continue reading Registering & Protecting Trademarks: Traverse Legal's Attorneys are Personable & Knowledgeable >>
March 23, 2009

Traverse City Law Firm Providing Clients With Full Service Corporate & General Counsel Representation

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Case Study:  Traverse Legal Provides Trademark, Contract, Non-Compete, Franchise & Start-Up representation, finding solutions to complex problems and maximizing return on investment for each legal dollar spent.


 

Fastfitness

 

Chris Bosio
Chris Bosio an attorney who went into business after graduated law school. He is the Former Manager of Cintas Uniform Plant in Traverse City, MI and currently the Vice President of Administration at Fast Physical Therapy.  Traverse Legal has helped Chris and his companies with trademark issues, business contract as well as franchise issues over the years. He has referred many companies to Traverse Legal for representation.   Click Here To Play Interview.
Chris Bosio,  VP of Administration
Fast Physical Therapy
"It was more like working with a business consultant when you work with Traverse Legal.  Where an attorney just tells you what you can’t do, Traverse Legal tells you what you can do and how to get it done....With the billing model there’s no surprises, you know what you’re getting into from the get go."

"The extranet they use just make the entire process transparent and it’s a real collaborative effort with the staff ...  And knowing, and kind of defining, the deliverables up front is really an effective way to deal with various situations and we have nothing but great things to say about Traverse Legal."

"[My favorite part of working with Traverse Legal is] the collaboration of ideas.  It wasn’t just us trying to explain our position or our issues.  It was really a team approach and it was not only like working with an attorney, but a business consultant.  It was just a real positive experience."

 

ANNOUNCER: This spotlight is brought to you by Traverse Legal a high-tech law firm providing international representation in business technology, intellectual property, and complex litigation matters.  You can contact Traverse Legal through its website at www.traverselegal.com. Welcome to Traverse Legal Radio.  Now here’s your host Damien Allen.

DAMIEN ALLEN: Good morning and welcome to Traverse Legal Radio.  My name is Damien Allen and today we have with us in the studio, via the phone, Chris Bosio from Fast Physical Therapy.  How are you doing this morning Chris?

Continue reading Traverse City Law Firm Providing Clients With Full Service Corporate & General Counsel Representation >>

Traverse City Law Firm: Client Service is about Open Communication, Access & Collaboration

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Case Study:  Traverse Legal Does Battle with a Billion Dollar Media Company, Wins Arbitration & Negotiates a Favorable Resolution on Behalf of Kirsty.com.


 
KirstyLogo
Gb_photo Kirsty.com is One Of the Top On-Line Communities For Women on the Internet. Kirsty faced trademark infringement issues asserted by a Billion Dollar media giant, placing their very existence in jeopardy. Against the odds, Traverse Legal won the initial arbitration and thus was able to negotiate a favorable resolution from a point of leverage. Click Here To Play Interview.
Gabrielle Blair, Co-Founder Kirtsy.com "I called all three of the top three [law firms]... But, Traverse Legal got back the fastest and was by far the most helpful."

"This was a fantastic communication company ...We really understood the whole time what was happening and felt like we could call at any time and get someone on the phone that could walk us through any questions or ideas that we had."

 
"From the first phone call and the first contact, had great response from Traverse Legal ... where I never felt like they were hurrying me off a phone call or skimping on e-mail communication.  They truly were accessible ..."

"I loved how they didn’t bill by the hour.  How I could get an exact price on what this project was going to cost, because as a start-up you’re budgeting .. we really needed to know what the cost would be up-front."

 

Play Show: Gabrielle Blair Talks About Traverse Legal

Traverse Legal, PLC


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ANNOUNCER: This spotlight is brought to you by Traverse Legal a law firm providing on-line attorneys and  high-tech representation in business technology, intellectual property, and complex litigation matters.  You can contact Traverse Legal through its website at www.traverselegal.com. Welcome to Traverse Legal Radio.  Now here’s your host Damien Allen.

DAMIEN ALLEN: Good morning and welcome to Traverse Legal Radio.  My name is Damien Allen and today we have in the studio, via the telephone, Gabrielle Blair of Kirtsy.com.  How are you doing this morning Gabrielle?

Continue reading Traverse City Law Firm: Client Service is about Open Communication, Access & Collaboration >>
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Events & Conferences:
  • International Trademark Association 2011, San Francisco, California
  • Cyber Law Summit 2011, Las Vegas, Nevada
  • Game Developers Conference 2011, San Francisco, California
  • DOMAINfest 2011, Santa Monica, California
Recent Attorney Speaking Engagements:
  • South By Southwest 2010 SXSW Interactive Conference, Austin, Texas
  • West LegalEdcenter Midwestern Law Firm Management, Chicago, Illinois
  • Internet Advertising under Part 255, Altitude Design Summit, Salt Lake City, Utah
  • Online Defamation and Reputation Management, News Talk 650 AM, The Cory Kolt Show, Canada Public Radio Saskatewan Canada
  • Alternative Fee Structures, Center for Competitive Management, Jersey City, New Jersey
  • FTC Part 255 Advertising Requirements, Mom 2.0 Conference, Houston, Texas
  • Webmaster Radio, Cybersquatting & Domain Monetization, Fort Lauderdale, Florida
Notable Complex Litigation Cases Handled By Our Lawyers:
  • Trademark Infringement, Milwaukee, Wisconsin
  • Cybersquatting Law, Trademark Law and Dilution Detroit, Michigan
  • Internet Defamation & Online Libel Indianapolis, Indiana
  • Trade Secret Theft, Chicago, Illinois
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Miami, Florida
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Eastern Dist. of Virginia, Alexandria
  • Stolen Domain Name, Orlando, Florida
  • Commercial Litigation, Tampa, Florida
  • Copyright Infringement and Cybersquatting Law, Grand Rapids, Michigan
  • Mass Tort Litigation, Los Angeles, California
  • Stolen Domain Name, Detroit, Michigan
  • Adwords Keyword Trademark Infringement, Los Angeles, California
  • Trademark Infringement & Unfair Competition, Boston, Massachusetts
  • Non-Compete Agreement and Trade Secret Theft, Detroit, Michigan
  • Mass Tort, Philadelphia, Pennsylvania
  • Mass Tort, Tyler, Texas
  • Insurance Indemnity, New York
  • Copyright Infringement, Detroit, Michigan