Trademark Litigation Attorney Tips: Best Practices

Welcome to Trademark Law Radio.  My name is Enrico Schaefer.  I’m a trademark litigation attorney specializing in internet law matters. Today, we’re going to be talking about some key tips for any client or prospective client who is looking at a trademark infringement issue and, specifically, looking at the possibility of trademark litigation.  Look.  Trademark litigation is serious business.  The attorney’s fees and costs of a typical trademark litigation case really go well into the hundreds of thousands of dollars, if not, more.  So, you need to know exactly what you’re doing before you step into court.  So, here’s the way this usually works.  You contact your trademark attorney.  You let them know what the problem is. 

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With: Enrico Schaefer

Sponsored by: Traverse Trademark Law

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Not All Trademark Cease and Desist Letters are Created Equal

So you’re the victim of trademark infringement perhaps even trademark infringement on the internet.  You have a sense that you have to contact the party that’s responsible for the infringement.  You’re thinking about sending a trademark cease and desist letter, trying to get the violator to back off, give up the infringing domain name or take down the infringing use on the internet, but wait a minute.

Be careful.  Not all trademark cease and desist letters are created equal.  Sure there are lawyers who will give you some sort of boilerplate cease and desist letter.  They’re all pretty much the same in the boilerplate category, but there is a level of sophistication here that’s required if you’re serious about pursuing the infringer and accomplishing your goal of having the infringing trademark material removed or the domain name that’s infringing your trademark transferred over to you.  Here’s what I mean.

Play: Not All Trademark Cease and Desist Letters are Created Equal
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With: Enrico Schaefer

Sponsored by: Traverse Trademark Law

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