We have seen it before - a university seeking to protect its alleged trademark rights in its mascot. Whether it is the Florida State University protecting its beloved SEMINOLES logo or the University of Southern California Trojans protecting its SC logo, universities appear to be taking their trademark rights and trademark registrations seriously. The latest involves the University of Cincinnati's attempt to enforce its BEARCAT mark.
Cincinnati.com summarizes the University of Cincinnati's efforts to force a bar near its campus, known as "Baba Budan's Bearcat Cafe," to cease use of the BEARCAT mark. However, this does not appear to be an open and shut intellectual propoerty case. Multiple legal issues are apparent, including: