How to Trademark: Follow the Leaders

It is no secret that larger organizations try to protect their trademarks and service marks early and often.  You rarely hear big companies ask how to trademark a name, design mark, or logo mark.  They know exactly how to trademark because they’ve been doing it early and often and have reaped the benefits associated with a trademark registration.  A recent example that will be worth watching is NBC's change to its logo.  NBC's unveiling of its new logo will likely prompt their trademark attorneys to pursue a trademark registration since they understand the importance of knowing how to trademark.

"How To Trademark" Update: USPTO to Open Office in Detroit, Michigan

The USPTO  is opening its first satellite office in USPTO history.  Currently patent and trademark examiners are located in Washington, D.C. Where will the new USPTO office be located?  You might be surprised.  While their initial call is for patent examination positions, one has to wonder if trademark registration issues will soon be handled by USPTO trademark examing attorneys located in Detroit, MI? Email to DetroitHiring@uspto.gov.

Traverse Internet Law attorneys regularly help clients understand how to trademark a name.  Contact us for more information about trademark registration, trademark clearance and trademark opposition issues.