Competitors bidding on each other’s trademarks in Google Adwords is an advertising strategy which continues to explode. This has led to allegations of Adwords trademark infringement by the company holding trademark rights. This is also referred to as keyword trademark infringement.
The legal issue surrounding Adwords trademark issues involve allegations of violation of the federal trademark statute, the Lanham Act, as well as allegations of unfair competition and trademark dilution. Keyword trademark law is an emerging area of law requiring expertise in Google Adwords, trademark infringement law and internet law. If you require the assistance of a trademark lawyer who specializes in Adwords trademark issues, feel free to contact us today. We will review your specific situation and provide a flat fee price quote.