Matt Myers of M22 discusses the process of creating their brand, obtaining trademark registration as well as what to do to protect the trademark. Every day companies spend massive amounts of time and money to create and market their brands to the consumer. Keegan and Matt Myers of M22 discuss with Attorney Enrico Schaefer, the process of creating their brand and how to correctly register a trademark, as well as what to do to protect it.
"...trademark registration process at the USPTO, The United States Patent and Trademark Office,...we were able to receive a registration for the trademark M22 in order to protect Matt and Keegan moving forward."
"For a lot of clients, the first step is a trademark cease and desist, notice and threat letter that says we have the trademark registration for this, you’re infringing the mark and you’re potentially liable for up to $100k and attorney’s fees and statutory damages for infringement, we demand you cease and desist, etc."
"In many cases...the first step is a trademark cease and desist notice letter saying...you need to understand that we have rights...provoke a discussion to get them educated...provide them a quick and easy exit..."

Announcer: Welcome to Trademark Law Radio, sponsored by Traverse Trademark Law, Internet Lawyers specializing in Trademark Infringement, Trademark Licensing and Trademark Registration. Now here is your host, Damien Allen.
Damien Allen: Good morning and welcome to Trademark Law Radio. My name is Damien Allen, and today joining me on the phone are Keegan and Matt Myers of M22, and Enrico Schaefer of Traverse Legal, PLC. Good morning gentleman and welcome to the program.
Keegan, Matt and Enrico: Good morning.
Damien Allen: Well, today we’re going to have an open-ended discussion about protecting your trademark, protecting your brand. Matt and Keegan, you are the owners of M22, a store in Traverse City. What is the origin of the brand and what is it that you guys do?
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