Protecting Your Trademark In Light of ICANN's New Generic Top-Level Domain Names

Domain names have become an important part of our commercial lives.  They act as designators of products and services and serve as shortcuts to reduce consumer search costs.  That is why trademark owners must be vigilant in protecting their trademark rights on the Internet.  On June 24, ICANN gathered to discuss adding new generic top-level domain names, or gTLDs, to the spectrum of available domain name suffixes.  When ICANN adds gTLDs, you can be sure that cybersquatters and typosquatters are watching because it presents them with a new opportunity to register the trademark of another to profit off of the goodwill and Internet traffic associated with the mark.  Domain name disputes inevitably follow the addition of TLDs, so it is important to hire an attorney that is proactive in monitoring the use of your trademarks on the Internet.

Attorneys With Domain Name Transfer Experience

Buying and selling domain names is big business.  Traverse Legal attorneys have experience drafting and negotiating domain name transfer agreements, escrow agreements and domain licensing contracts.  You should always have an a lawyer involved when you sell or buy a domain.  Domain transfers involve a lot more than just changing the registrant information with the registrar.