Fighting Cybersquatters Will Potentially Enhance, Extend and Strengthen Your Trademark Rights

Some companies take laxed view of cybersquatted domains, including typosquatters who are in clear violation of the UDRP and ACPA.  To often, a trademark holder analyzes the matter purely in terms of traffic.  They assume, wrongly in some instances, that a typosquatted domain isn’t generating much traffic anyway.  They may not understand direct navigation or fail to employ the analytic tools available in order to measure traffic being diverted from their trademark protected websites.