New gTLD Application Thoughts: The difference maker will be Google
The new gTLD applications are in and those of us in the Internet log, domain name space have been thinking about the new gTLD process for years. ICANN has talked about the new gTLD process for years, and finally we have a list of applicants for new gTLD's top-level domains. Of course, we were all really surprised to learn about a month ago that the number of applications was well beyond what most people thought. It was unclear who was going to be applying for new domain name extensions and how well adopted things might be received in the Internet community. There has been certainly a lot of commentary in the domainer space against new gTLDs because, of course, a lot of domainers own a lot of high value .com domains, and any new TLDs that compete with the .com world are a potential threat to the domain name portfolios held by many people.




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