Cybersquatting & Domain Dispute Lawyer Attorney Law Firm - New CADNA Study Says ICANN'S New gTLD Launch Will Cost Businesses Over $746 Million

« Will Companies Be Hurt by New Trademark Infringement and Cybersquatting Opportunities When ICANN Launches New Generic Top Level Domains (gTLDs) | Main | .CO Extension Roll Out By .CO Internet S.A.S. »

2010.06.01

Comments

This is a flawed assumption because you are not including revenues in the equation. How much will it generate for businesses?

Profit=Revenue-Costs

I think you are very mistaken and your numbers do not add up nor have any economic value if you do not add the revenue component in the equation.

For example, Canon launches .canon. I am sure they will be making revenues. This will apply to all brands that will decide to do a gTLD. The challenge you will have is how to attribute revenues to a ... See MoregTLD or a .com. You won't be able to be 100% exact. The numbers computed will never be 100% accurate.

But since you are talking about business overall, let us talk about the businesses that will launch new gTLDs. Do you think those will run at no revenues? When .music launches I will be making revenues. I am a business as well. This will apply to all the applicants as well.

I think the statement is not entirely true because what you meant was costs for Fortune 1000 companies and were not referring to business overall. Do you think the market departments of big brands are incompetent and they can not make new gTLDs work work in their favor? These companies hire the best talent and will find ways to monetize.

Even if you take your number and divide it by 1000 Fortune companies, the number is less than a million dollars per company. In other words, this is pocket change. I am sure Canon for example can make up for $1 million through its use of its gTLD brand name. Unless you believe using a gTLD .brand will result in zero revenues, which economically speaking is incomprehensible and makes no sense to assume.

What are the arguments against this? I would love to hear them. Present your hypothesis to an economist and a finance professional and they will tear it apart, especially if you assume zero revenues and all costs.

They can look back almost a decade and say that it was part of their ‘m-o’ ultimately to try to open up the internet and open up the domain space and they thought at that time that it was a logical way to do that by expanding the number of extensions out there

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Official Trademark Clearinghouse Agent