FairWinds Study of Top 250 Websites; Top 250 Sites Losing $327 Million a Year Due to Typo-Squatters
In their recently released study, the domain name strategy consultancy FairWinds Partners reported that the companies owning the 250 most trafficked Websites are losing over 448 million impressions and $327 million a year through domains that are typos of the top 250 Websites.
A domain typo is typically a very common misspelling of a popular domain name that is usually only a keystroke or two away from the correct domain name. Typo-squatters generate revenue by leeching off the traffic of a popular domain name or trademark by purchasing a domain name that is confusingly similar to the original and typo-squatting on that website in the hopes that fumble fingered consumers trying to reach a popular domain name will type in the squatter’s domain name instead. These typo-squatted domains are often full of pay-per-click ads that generate revenue for the typo-squatter every time they are clicked.




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