March 30, 2011

Online Contract Lawyer | FTC Settles with Advertiser over Privacy Policy

The FTC settles with online advertiser Chitika, Inc. barring it from making misleading statements in its privacy policy concerning the extent of data collected from consumers. 

The FTC alleged that Chitika’s privacy policy stated that it allowed consumers to “opt-out” of having tracking cookies placed in their browsers for targeted ad placement, but that was not the case since the opt-out period only lasted several days.  According to the FTC, Chitikia’s misleading statements in its privacy policy were deceptive and in violation of federal law. 

An online contract lawyer attorney can help ensure (1) that the proper "opt-out" procedures are defined and communicated to the users as part of a Privacy Policy; (2) internal technological procedures are properly implemented to allow opt-out by users; and (3) safeguards exist to protect against clearing a user's opt-out when changes are made to, for example, the browser.  Without these online controls on your website, you are at risk of the FTC coming after you.

COMMENTS

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834208fd253ef0147e39e5688970b

Listed below are links to weblogs that reference Online Contract Lawyer | FTC Settles with Advertiser over Privacy Policy:

Official Trademark Clearinghouse Agent

Internet & Web Contracts Blog Homepage: Internet Lawyers Specializing in Website Agreements, E-Commerce Contracts & Internet Law

Contracts and Agreements: 'How To' Resources

ARCHIVES

Domain attorney recommended by Domaining.com
© 2011 Traverse Legal, PLC. All Rights Reserved.
Traverse Legal on LinkedInTraverse Legal on FacebookTraverse Legal on Twitter
Events & Conferences:
  • International Trademark Association 2011, San Francisco, California
  • Cyber Law Summit 2011, Las Vegas, Nevada
  • Game Developers Conference 2011, San Francisco, California
  • DOMAINfest 2011, Santa Monica, California
Recent Attorney Speaking Engagements:
  • South By Southwest 2010 SXSW Interactive Conference, Austin, Texas
  • West LegalEdcenter Midwestern Law Firm Management, Chicago, Illinois
  • Internet Advertising under Part 255, Altitude Design Summit, Salt Lake City, Utah
  • Online Defamation and Reputation Management, News Talk 650 AM, The Cory Kolt Show, Canada Public Radio Saskatewan Canada
  • Alternative Fee Structures, Center for Competitive Management, Jersey City, New Jersey
  • FTC Part 255 Advertising Requirements, Mom 2.0 Conference, Houston, Texas
  • Webmaster Radio, Cybersquatting & Domain Monetization, Fort Lauderdale, Florida
Notable Complex Litigation Cases Handled By Our Lawyers:
  • Trademark Infringement, Milwaukee, Wisconsin
  • Cybersquatting Law, Trademark Law and Dilution Detroit, Michigan
  • Internet Defamation & Online Libel Indianapolis, Indiana
  • Trade Secret Theft, Chicago, Illinois
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Miami, Florida
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Eastern Dist. of Virginia, Alexandria
  • Stolen Domain Name, Orlando, Florida
  • Commercial Litigation, Tampa, Florida
  • Copyright Infringement and Cybersquatting Law, Grand Rapids, Michigan
  • Mass Tort Litigation, Los Angeles, California
  • Stolen Domain Name, Detroit, Michigan
  • Adwords Keyword Trademark Infringement, Los Angeles, California
  • Trademark Infringement & Unfair Competition, Boston, Massachusetts
  • Non-Compete Agreement and Trade Secret Theft, Detroit, Michigan
  • Mass Tort, Philadelphia, Pennsylvania
  • Mass Tort, Tyler, Texas
  • Insurance Indemnity, New York
  • Copyright Infringement, Detroit, Michigan