The Dell lawsuit has the potential to put the practice of domain tasting on the front page, as has already occurred when its lawsuit which was picked up by the Washington Post. Will Dell and its friends in the trademark rights world take advantage of this unique opportunity? Will they take this opportunity to educate the public and other corporations about the largely invisible practice of domain tasting and cybersquatting?
Most companies have little knowledge and understanding of domain tasting, cybersquatting or typosquatting. Most don't know their internet business, web traffic and revenue is being diverted each and every second of each and every day. Many are oblivious to the fact that their famous trademarks are under attack in cyberspace and that their customers are being diverted to their competitors.