There was a massive expansion of new general top-level domain names (gTLDs) at the end of 2013. Having a more descriptive word to the right of the dot will give consumers, domainers and business owners the opportunity to expand their online presence with a domain name that will better represent who they are or more closely fit to what type of business they have. However, the domain auction companies that purchased these gTLDs did so with a high price tag. For example, the gTLD extension of .garden and .yoga sold together for the price tag of almost $6 million dollars.
So what does this mean for those looking to purchase at the next release of gTLDs? It could mean that domain auction companies or any other businesses looking to purchase gTLD extensions as they are rolled-out is going to have to dig deeper than just in their pocket change purse. Consumers are learning the importance of a good domain name to have in order to get very high online recognition, so domain auction houses and big businesses definitely know the value of applying for and paying big bucks for the best gTLDs.