Cybersquatting Continues To Be The # 1 Method By Which Consumer Fraud Is Perpetrated

According to Markmonitor, cybersquatting continues to be the preferred method of online fraud.  Linking a website with a major name brand or trademark, increases the likelihood that consumers will be confused.  When consumers fail to understand that they are at a third party website unauthorized and unassociated with the trademark holder, they are more likely to “trust” the website, download malware or be persuaded to reveal usernames and passwords for the actual brand owner website.

Eric Goldman Interview: Domain Name Exceptionalism - Is Special Treatment Warranted (Part 2)

Eric Goldman is an Associate Professor of Law at Santa Clara University School of Law. He also directs the school's High Tech Law Institute. Before joining the SCU faculty in 2006, he was an Assistant Professor at Marquette University Law School, General Counsel of Epinions.com, and an Internet transactional attorney at Cooley Godward LLP. Eric teaches Cyberlaw and Intellectual Property and previously has taught courses in Copyrights, Contracts, Software Licensing and Professional Responsibility.   Eric's research focuses on Internet law, intellectual property, marketing, and the legal and social implications of new communication technologies. Recent papers have addressed topics such as search engines and online marketing practices.

Eric runs two popular blogs Tech & Marketing Blog & Goldman's Observations Blog. Part 1 of Eric Golman's interview can be found here.

ANNOUNCER: Today’s program is brought to you by Traverse Legal. A law firm specializing in internet law, domain disputes, intellectual property and technology company representation. That’s Traverse Legal www.traverselegal.com. Welcome to the Vertio Talk Radio tech spotlight with your host Damien Allen.

 

Professor Eric Goldman on Domain Name Exceptionalism - Is Special Treatment Warranted? (Part 1)

Eric Goldman is an Associate Professor of Law at Santa Clara University School of Law. He also directs the school's High Tech Law Institute. Before joining the SCU faculty in 2006, he was an Assistant Professor at Marquette University Law School, General Counsel of Epinions.com, and an Internet transactional attorney at Cooley Godward LLP. Eric teaches Cyberlaw and Intellectual Property and previously has taught courses in Copyrights, Contracts, Software Licensing and Professional Responsibility.   Eric's research focuses on Internet law, intellectual property, marketing, and the legal and social implications of new communication technologies. Recent papers have addressed topics such as search engines and online marketing practices.

Eric runs two popular blogs Tech & Marketing Blog & Goldman's Observations Blog.

 

Play: Domain Name Exceptionalism - Is Special Treatment Warranted? (part 1)
(click title to listen)

With: Eric Goldman

Sponsored by: Traverse Legal, PLC

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