"Low Value" Domain Parking Pages Results In Another Lawsuit Against Google By Advertisers

Parking pages remain under attack from advertisers as another lawsuit is filed against Google by one of its AdWords advertisers. It is unclear why this particular advertiser did not simply change their campaign settings to exclude the content network. In a previous post, it was suggested that Google may black list many parking pages from its AdSense program. Google previously stopped placing ads on its parked pages.

Google Hit with Another Suit For Fraud From PPC Program: Is this Final Straw For Domain Parking?

According to a report in Media Post Today, Google has been hit with a fraud lawsuit from its parked domain program, which serves pay-per-click ads on Web pages for a third time this summer. This newest case, a potential class-action lawsuit, filed this week in federal district court in Chicago, was brought by a container company, JIT Packaging. The case joins a putative class-action lawsuit filed in San Jose, Calif. last month by Hal Levitte, an attorney who took out search ads, and one brought in San Jose by online retailer RK West, which operates the e-commerce site Malibu Wholesale.

As in the other two lawsuits, JIT Packaging alleges that Google displayed search ads on “low-quality” sites that yielded almost no conversions.

Technorati Tags: cybersquatting, domain parking, trademark

Comments

[Jeff Tonetti]

"It is unclear why this particular advertiser did not simply change their campaign settings to exclude the content network"

The content Network has changed, it has gotten so much better, not only can you exclude sites, advertisers can select the demographics of the targeted user and so much more.

That being said, Adwords is complex and 95% of the users dont have any clue how to really use Adwords-

[Thailand SEO]

It's not about excluding the content network. It's about simply pressing a button that says "Exclude Parked Domains" or "Parked Error Pages"

Its under tools. Site exclusion categories.

Very easy and the first thing I do on Ever campaign.