LinkedIn's New Purchase of .au ccTLD Shows Increase In Australian TLD Popularity

Builder.au reports that LinkedIn, the social networking site for professionals, has joined an increasing number of companies that have sought to register their trademarks on the Australian (.au) ccTLD.  Several months ago LinkedIn contacted Australian marketing firm Clear Blue Day, the previous registrant of linkedin.com.au, and requested that Clear turn over the domain name.  Instead, Clear negotiated a deal whereby they received an advertising campaign on LinkedIn’s website in exchange for the domain name.

Both YouTube and Facebook have registered the .au equivalents of their names (youtube.com.au and facebook.com.au respectively), indicating an increase in the popularity of this ccTLD.  Though Facebook received its domain through a WIPO dispute, YouTube purchased its domain from an Internet entrepreneur.  If you are an internet entrepreneur who is looking to sell a domain name, contact an attorney that is experienced in domain name sales.