Cybersquatting & Domain Dispute Attorneys / Lawyers: DataRecovery.com Domain Name Sells for $1.7 million: Highest Recorded Value So Far In 2008

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02/29/2008

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This is absolutely ridiculous money for a URL that will not be directly used, however, with such an important URL the marketing opportunity cannot be overlooked.

I wonder how much traffic datarecovery.co.uk will eventually go for?

It is good to know how to increase the traffic to my website.
Thank you very much!

ESS Data Recovery Inc. purchased the domain www.datarecovery.com for $1.7 million in an effort to set itself apart from the growing number of new data recovery companies, Edwardsville, Ill.-based ESS announced Thursday.

ESS's existing domain name is www.essdatarecovery.com. Customers visiting www.datarecovery.com will be forwarded to www.essdatarecovery.com.

Formed in 1997, ESS Data Recovery specializes in data recovery services and computer forensics. ESS Data Recovery provides data recovery from hard drives, RAID arrays, iPods, flash drives, and other forms of media.

I love it when a company sees the marketing opportunities in a domain name and well developed web site. Think about buying a full page yellow pages ad for 20 years in every major site throughout the world. Now think about what provides more value...

... a yellow pages ad where someone searches for you by your company name? On the internet, consumers search for you by keywords related to the exact problem you solve.

ESS Data Recovery Purchases Web Domain Name "datarecovery.com"

February 29, 2008 - St. Louis, Missouri - In an effort to set itself apart from the growing number of new data recovery companies, ESS Data Recovery Inc. today announced the purchase of the domain datarecovery.com .

"Our existing customers know that we’re a leader in the extremely competitive data recovery industry because we provide a better service than our competition. It’s fitting to have a domain name that reflects that," said Ben Carmitchel, the company’s president. "Our existing clients and new clients alike will benefit from easily finding our website when checking on the status of their case, researching information about data recovery, or referring us to a friend."

Since many customers already know ESS’s existing domain of essdatarecovery.com, ESS will keep this and simply link datarecovery.com to it.

Formed in 1997, ESS Data Recovery is a worldwide leader in data recovery services and computer forensics. Through its three US locations, it services thousands of clients each year, from Fortune 500 companies to home computer users. ESS Data Recovery provides data recovery from hard drives, RAID arrays, iPods, flash drives, and other forms of media. They can be contacted at 1.800.237.4200 or through their website at datarecovery.com.

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